LEGACY-MINDED, 180° VISIONARY BRANDING //
Launch Day Exclusive: Enjoy 20% off on all services
(excluding our Elite Marketing Materials Suite)
Launch Day Exclusive: Enjoy 20% off on all services (excluding our Elite Marketing Materials Suite)
Legacy-Minded
Branding
I’m your Brand Guardian Angel, the one who rides harder for your brand than your ex ever did for you 🙆🏾♀️. From the moment we partner up, I’m in it to win it—think business bestie, branding bodyguard, and creative genius, all in one spicy little package.
I’m here for every high, every “WTF do I do now?” moment, and every win that has you screaming, “We did that!” And the gag? I don’t dip out unless you tell me to (but we both know you’ll keep me around after seeing what I can do for you and your brand).
My mission? Simple but deadly: to help visionary, ambitious women like you build brands that don’t just turn heads—they make jaws hit the floor. We’re not here to blend in, sis. We’re here to dominate and cultivate brand heritage.
Xox, Anika (ceo)
branding for the legacy-minded + visionary
woman in business
for the legacy-minded + visionary
woman in business
I’m your Brand Guardian Angel, the one who rides harder for your brand than your ex ever did for you 🙆🏾♀️. From the moment we partner up, I’m in it to win it—think business bestie, branding bodyguard, and creative genius, all in one spicy little package.
Here’s the deal: I don’t just show up and dip. I’m here for every high, every “WTF do I do now?” moment, and every win that has you screaming, “We did that!” And the gag? I don’t dip out unless you tell me to (but we both know you’ll keep me around after seeing what I can do for you and your brand).
My mission? Simple but deadly: to help visionary, ambitious women like you build brands that don’t just turn heads—they make jaws hit the floor. We’re not here to blend in, sis. We’re here to dominate and cultivate brand heritage.
Xox, Anika (ceo)
Branding
For the creative, legacy-minded, visionary woman in business who has finally had enough of playing small and treating her business like a side hustle.
The signature brand blueprint
Our signature offering!
We recommend starting off with our Signature Visual Identity suite.
The Legacy Brand Experience Suite
The suite of suites!
Don't wanna wait for the next steps?
Book our Legacy Brand Experience suite and get everything, from our signature visual identity suite to social media branding to marketing materials.
the island roots suite
Based on the island of St. Martin/Maarten?
We got you covered!
You get it all for an affordable investment.
We Recommend
Where to start?
Starter Suites
Established Suites
Starter Suites
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
I had the pleasure of working with Anika from day 1 on my brand, and I couldn’t be happier with the result.
She was incredibly attentive, patient, and truly took the time to understand my vision.
What stood out the most was her ability to provide thoughtful and important advice that elevated my brand to the next level.
Anika didn’t just create a logo; she helped me shape the identity of my brand. I highly recommend her to anyone looking for professionalism and creativity combined.
Yuleisy B. (Yulii Fitness Life)
“Before working with Anika, I had a vision but I really didn’t know how to move forward with upgrading my brand. I saw a friend repost her work and how she presented her brand really spoke positively to me.
From the first contact I already felt comfortable, she really guided me
through the entire process and pushed me to work seriously and stay motivated. She pushed me to really invest in my business.
Fast forward to today, she regularly checks in on my business and that really makes a huge difference. Her professionalism and transparency are really refreshing. You can feel how much she really loves what she does & that’s really what sealed the deal for me. Thank you for everything.”
Idryssa G. (Taz'D Boutique)
From the professionalism to the updates on how everything is coming along.
Beyond exceeding my expectations. I absolutely loved your services and the details on everything.
I am beyond happy!!
Sobrina F. (Clawed By B)
“Anika has done an amazing job at bringing my vision to life ! Loved her professionalism and dedication. I still have the same logo after 2 years ! Best decision ever !
You will love working with her ! ”
Daisy
The most in-depth experience I ever had regarding my business. I had to dig deep as a person and as a business to develop my rebranding. I thoroughly enjoyed the entire process.
Idryssa G. (2025)
Kind words
from visionary, legacy-minded women in business
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OUR CLIENTS
We believe every client is a valuable long-term partner.
ways to werk with us
All branding suites have an estimated timeline of 6-12 weeks.
Video Breakdowns of each suite is included.
This package includes different tiers, listed down below.
TIERS
WHO IS IT FOR ?
This isn’t just a branding package—it’s the blueprint for a brand that stands tall, turns heads, and never apologizes. Every design, every element, screams boldness and magnetic allure. You’ll walk away with a brand that commands the room and leaves everyone wanting more. This is how icons are born.
Brand Refresh/Revamp
You love your brand but it just needs a facelift—sleeker, sharper, and aligned with where you are now.
Includes:
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Brand Audit Questionnaire
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Full Refreshed Visual Identity Suite (Refinement of logo designs & update of color palette and typography)
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Updated Strategic Brand Framework & Brand Masterplan
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Video Presentation
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Signature Brand Blueprint Accelerator*
*(This session is designed to empower clients with the knowledge and tools to confidently implement their new brand across all platforms. The focus is on practical application and consistency).
Duration: 1-2 hours (3 days) (virtual or in-person if you're locally-based)
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1 Revision
Estimated Timeline: 6-8 weeks
INVESTMENT: 1860 €
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Your brand, but make it gag-worthy.
The Social Authority Branding Suite doesn’t just help you show up online—it turns you into the queen of digital influence. Think: jaw-dropping visuals to a voice that cuts through the noise, you’ll own your space with effortless confidence. It’s not about followers, it’s about commanding respect. You’re about to make your mark.
WHO IS IT FOR ?
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Complete Instagram Face-lift:
(5 Story & feed post templates in 3 sizes, 3 Reel cover templates, 6 Highlight covers, Bio optimization, Content strategy, The Brand Masterplan).
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The Signature Brand Blueprint Accelerator (Brand Consistency via Stories + Reels):
Branded Font selection, Branded Color Palette consistency, Aesthetic Alignment, Story/Feed Template Creation, Visual Branding Elements.
Duration: 1-2 hours per day (3 days) (virtual or in-person if you're locally-based)
WHAT'S INCLUDED ?
Complete Instagram Face-lift
Your socials feel like a ghost-town and you're over it. This is the fix you need!
Includes:
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5 Story & feed post templates in 3 sizes
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3 Reel cover templates
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6 Highlight covers
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Bio optimization
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Content strategy
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The Brand Masterplan
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Signature Brand Blueprint Accelerator*
Branded Font selection, Branded Color Palette consistency, Aesthetic Alignment, Story/Feed Template Creation, Visual Branding Elements.
*(This session is designed to empower clients with the knowledge and tools to confidently implement their new brand across all platforms. The focus is on practical application and consistency).
Duration: 1-2 hours (3 days) (virtual or in-person if you're locally-based)
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2 Revisions
Estimated Timeline: 6-8 weeks
INVESTMENT: Starting from 425 €
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For the visionary who doesn’t play small. The Legacy Brand Experience Suite is how you build an empire that lasts.
We’re talking a brand so fierce, people can’t help but take notice. From visuals that slay to messaging that resonates, this suite is for the powerhouse ready to leave a lasting legacy. It’s bold, it’s badass, and it’s all you.
WHO IS IT FOR ?
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The Signature Brand Blueprint
+ The Social Authority Branding Suite
+ The Elite Marketing Suite
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The Exit Playbook
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The Brand Masterplan + Mini Plan
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Unlimited access to folders
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Video presentation
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Signature Brand Blueprint Accelerator*
*(This session is designed to empower clients with the knowledge and tools to confidently implement their new brand across all platforms. The focus is on practical application and consistency).
Duration: 1-2 hours per day (3 days) (virtual or in-person if you're locally-based)
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Support
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Monthly follow ups
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All Notion templates (Discounted or Free)
WHAT'S INCLUDED ?
Brand Refresh/Revamp,REBRAND OR NEW BRAND
Your brand has outgrown its old look. We strip away what’s not working and rebuild something bold, powerful, and unmistakably YOU.
Includes:
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The deliverables depend on if you choose between these options: REFRESH, REBRAND or NEW BRAND.
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The deliverables for each option is detailed in the SIGNATURE BRAND BLUEPRINT SUITE above.
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You will be able to choose the option suited for you during the inquiry process.
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Business cards
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Thank you cards
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Flyers
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Posters
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Loyalty Cards
WHAT'S INCLUDED ?
The ELITE MARKETING MATERIALS SUITE is perfect for you if you have an existing brand & you’re looking to create marketing materials to promote it in an effective, intentional and impactful way.
Recommended: You've booked a Visual Identity development with us = seamless process.
WHO IS IT FOR ?
one-time investment
Includes:
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Select one or more Marketing Materials: Business card, Thank you card, Loyalty card, Poster, Flyer
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1 Revision
Estimated Timeline: 4-8 weeks
INVESTMENT: from 95 to 475 €
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Past clients: The rebirth your brand deserves.
The Brand Renaissance Suite takes your existing brand and cranks the dial all the way up, giving you that ICONIC + BADASS facelift your brand needs.
Whether it’s a fresh new vibe or a bold reimagining, this suite will open up the next level of your brand’s potential. It’s the ultimate glow-up—your brand, now with even more SPICE and AUDACITY.
WHO IS IT FOR ?
WHAT'S INCLUDED ?
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The Signature Brand Blueprint
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The Visual Edit Formula
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The Strategic Brand Framework
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The Exit Playbook
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The Brand Masterplan + Mini Plan
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Signature Brand Blueprint Accelerator*
*(This session is designed to empower clients with the knowledge and tools to confidently implement their new brand across all platforms.
The focus is on practical application and consistency).
Duration: 1-2 hours per day (3 days) (virtual or in-person if you're locally-based)
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Unlimited access to folders
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Video presentation
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1 Revision
REBRAND
You've entered a new era in your business and in need of a rebrand — IMMEDIATELY!
Includes:
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Full Refreshed Visual Identity Suite (Refinement of logo designs & update of color palette and typography): 2-3 logo design suite
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Strategic Brand Framework & Brand Masterplan (Brand Strategy + Brand Guidelines)
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Video Presentation
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Signature Brand Blueprint Accelerator*
*(This session is designed to empower clients with the knowledge and tools to confidently implement their new brand across all platforms. The focus is on practical application and consistency).
Duration: 1-2 hours (3 days) (virtual or in-person if you're locally-based)
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1 Revision
Estimated Timeline: 6-8 weeks
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The Island Roots Branding Suite is designed exclusively for local female-owned businesses on Saint Martin and Sint Maarten. It's your all-in-one branding boost, packed with everything from a distinct visual identity to attention-grabbing social media graphics.
Whether you're just starting or need a refresh, this suite will help your brand grow organically and authentically—rooted in the vibrant culture of the island, but crafted to stand out with effortless confidence.
WHO IS IT FOR ?
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The Signature Brand Blueprint
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The Social Authority Branding Suite
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The Elite Marketing Materials Suite
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Setup assistance
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The Strategy Brand Framework
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The Brand Masterplan
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The Exit Playbook
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Video presentation
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Signature Brand Blueprint Accelerator*
*(This session is designed to empower clients with the knowledge and tools to confidently implement their new brand across all platforms. The focus is on practical application and consistency).
Duration: 1-2 hours per day (3 days) (virtual or in-person if you're locally-based)
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1 Revision
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Unlimited access to folders
WHAT'S INCLUDED ?
REBRAND
That old brand? She had a good run, but it’s time for an upgrade. We’re talking bold, refined, and impossible to ignore.
Includes:
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Logo Suite (3-4 variations for different mediums)
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Deep-Dive Brand Analysis Report
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Full Updated Visual Identity Suite (Refinement of logo designs & update of color palette and typography)
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The Visual Edit Formula
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Updated Strategic Brand Framework & Brand Masterplan
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30 Days Visibility Plan
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Video Presentation
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Signature Brand Blueprint Accelerator*
*(This session is designed to empower clients with the knowledge and tools to confidently implement their new brand across all platforms. The focus is on practical application and consistency).
Duration: 1-2 hours (3 days) (virtual or in-person if you're locally-based)
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1 Revision
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Estimated Timeline: 6-8 weeks
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This session is for the bold, the visionary, and the driven—those who want to go beyond just having a pretty logo and colors. It’s for women who are ready to put their new identity to work and make an unforgettable impact. Whether you’re launching a brand-new business or refreshing your look, this session ensures you know exactly how to use your branding with confidence, consistency, and purpose.
You’ll walk away with the tools to rock your brand across social media, websites, marketing materials—everywhere that matters. This is more than just learning how to use your visuals; it’s about embracing your brand’s power and owning every moment. Let’s turn your brand into a force to be reckoned with.
WHO IS IT FOR ?
6 Modules to help you to master your brand's consistency
and implementation, helping you to transform your online and
offline presence significantly.
Duration: 1-2 hours per day (3 days) (virtual or in-person if you're locally-based)
These 6 Modules cover and include:
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Content Strategy, How to build a Legacy-Minded brand, Brand Familiarization and more.
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A workbook to follow along in the session or at your own pace.
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Free resources and tools to properly manage your brand and automate it.
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Free planners and checklists.
WHAT'S INCLUDED ?
THE ACCELERATOR
1. Brand Guidelines Walkthrough
We’ll take a deep dive into your new brand’s visual guidelines (logo, colors, typography, imagery) to ensure you understand how to use them consistently across all platforms. No more guesswork—just clear direction on how to show up boldly and confidently every time.
2. Social Media Mastery
Learn how to apply your brand to your social media presence, from profile images to cover photos, feed aesthetics, stories, and reels. We’ll cover content creation strategies that align with your branding, ensuring your posts are always on-point and authentically you.
3. Brand Voice & Messaging Consistency
It’s not just about looks—it’s about how your brand sounds too. We’ll discuss your brand tone and help you craft messaging that feels true to your identity across every post, caption, and story, whether you’re speaking to your audience directly or sharing a behind-the-scenes glimpse.
4. Content Strategy & Planning
No more scrambling for content ideas! We’ll guide you through building a content strategy that not only reflects your brand but is also engaging, purposeful, and consistent. You’ll leave with actionable steps for planning your content calendar, aligning your visuals and messaging, and building a consistent posting routine.
5. Tools for Consistency
To help you stay on track, we’ll introduce you to tools that’ll make maintaining your brand easier. From content planning tools (like Later or Canva) to template packs you can easily customize, you’ll have everything you need to keep your brand looking polished and professional across digital platforms.
6. Q&A & Actionable Next Steps
Got questions or feeling unsure about how to execute your branding? Let’s clear them up in this session. You’ll leave with actionable steps to implement your new brand, plus all the guidance you need to keep it consistent long-term.
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we're budget-conscious too ☺︎
Yes! Click the dropdown list to see details.
DO YOU OFFER PAYMENT PLANS ?
OUR PROCESS
confirmation
After inquiring, wait for an automated confirmation email with further instructions/info.
invoice + contract
After you've received an updated confirmation email confirming your inquiry has been accepted;
an invoice + contract will be sent to you via email.
onboarding
Once you've signed the contract and fulfilled the invoice, you will officially be onboarded into your client portal.
HOW LONG DO YOUR PROJECTS USUALLY TAKE?
It all depends on the chosen package, but typically between 4 to 12 weeks.
discovery + research
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Onboarding guide:
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An onboarding guide called The Signature Onboarding Roadmap will be provided to you, helping you to better navigate the project and client portal.
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Brand Strategy Questionnaire:
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The Strategic Brand Framework Questionnaire to be completed within 1 week.
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Clarifying Goals & Expectations:
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After reviewing The Strategic Brand Framework Questionnaire, a meeting will be scheduled to clarify goals and expectations.
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creative direction development
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Concept Development:
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Based on the insights gathered, a Creative Direction document called The Visual Edit Formula containing 2 concepts aligned with the your vision will be created.
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Concept Selection:
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You will review both concepts and choose the one that resonates most with your brand.
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brand conception development
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Concept Presentation:
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Based on the chosen concept, I will create a Brand Concept Presentation aligning with The Strategic Brand Framework and The Visual Edit Formula.
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Feedback & Review:
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You will review the Brand Presentation Document and provide feedback.
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final delivery
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Final Design Approval:
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Once the final design is approved, all necessary files in various formats (PNG, SVG, EPS, JPG) will be delivered.
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Brand Guidelines:
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A detailed brand guideline document called The Brand Masterplan will be provided, explaining how to use the files and apply the visual identity.
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Offboarding Guide:
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An offboarding guide called The Exit Playbook will be provided to you detailing everything you need to know once you've been offboarded.
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let's cultivate brand heritage //
the désirée effect
haus of legacy-minded, visionary branding
I’m your Brand Guardian Angel, the one who rides harder for your brand than your ex ever did for you 🙆🏾♀️. From the moment we partner up, I’m in it to win it—think business bestie, branding bodyguard, and creative genius, all in one spicy little package.
We aim to reach creative entrepreneurs as well, giving them the tools, resources and platform to deliver their message with confidence.
Helping them to position themselves as visionary creative entrepreneurs authentically.
At The Désirée Effect, we’re all about brand heritage. We want to work with women in business who share the same vision as us.
Location
Saint-Martin, FWI
In The Caribbean
Contact
+590 690 44 67 95 (iMessage + WhatsApp only)
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All rights reserved. © 2020-2024 by THE DÉSIRÉE EFFECT - HAUS OF LEGACY-MINDED, VISIONARY BRANDING.